Tori
Wicks
Creative Manager | Art Direction • Campaigns • Content Creation
Creativity doesn’t start in Photoshop,
it starts with asking better questions.
I'm inspired by brands with personality, campaigns with a point of view, content that sparks conversation and ideas that people can't stop thinking about.
I’ve built my career helping fashion, lifestyle and retail
brands bring those ideas to life, through creative direction, storytelling, design and content that feels exciting.
Art Direction ・ Brand Storytelling ・ Visual Identity ・ Launch Planning ・ Campaign roll outs ・ Campaign concepting ・ Ecommerce Retail EDM, Social & Paid Marketing ・ Creative Leadership ・ Still & Video production ・ Multi-channel design・ Art Direction ・ Brand Storytelling ・ Visual Identity ・ Launch Planning ・ Campaign roll outs ・ Campaign
ART DIRECTION
SOCIAL
EDM
PHOTOGRAPHY
& VIDEO
POS & PACKAGING
What I actually do.
I love figuring out what makes a brand memorable.
Sometimes that's a campaign.
It could be a viral content idea.
An exciting new product launch rollout.
Sometimes it's redesigning how a brand shows up across every visual touchpoint.
My background is in graphic design, but over the years my career has naturally expanded into concept development, art direction, content strategy and creative leadership.
I still like making things, but I love shaping the idea behind them even more.
Things i've accidently become good at.
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CREATIVE DIRECTION
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Art Direction
Brand Storytelling
Visual Identity
CAMPAIGN STRATEGY
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Launch Planning
Campaign roll outs
Campaign concepting
VISUAL BRAND EXPERIENCE
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Ecommerce
Retail
EDM, Social & Paid Marketing
CREATIVE OUTPUT
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Creative Leadership
Still & Video production
Multi-channel design
